Slogans - An introduction
Defined as “an obliterator with an advertising message, with or without ornamentation.”  

Following World War One many colonies and countries introduced slogans as part of the stamp cancellation process. Initially messages produced by the Post Office to promote an activity or advertise a product. By 1930's slogans began appearing that were related to non-governmental activities. Took various forms such as advertising a local event. Most funded by local or
non-governmental organisations that paid the post office for placing the slogan on the cover.

In 1935 many different types of cancelling machines available. Machines classified in two broad groups.

Single Cancelling Head - consists of single date and slogan (latter usually contained in a frame).
Continuous Cancelling Head - machine works on roller type principle, produces a continuous
impression of the cancellation on the cover i.e. the cancellation printed from edge to edge.

Commonest machine in use world-wide - “Krag” Machine (Produced both as single and continuous cancelling heads).
Other common machines - Universal (manufactured by the Pitney Bowes Company) and
                                                 - International (supplied by the International Postal Supply Company machines).
                                                 - Both single cancelling head type.

Nomenclature used for describing Slogans
Virtually all slogans are printed in Capital Letters.
Most slogans appear over two or three lines
Line breaks identified by '/ ' mark
      e.g. Send Greetings / By / Telegram (wording is on three separate lines)


Number of Slogans issued by Countries and Colonies
During the 1935 Silver Jubilee Period

Country/Colony
No.
Country/Colony
No.
Antigua
1
Jamaica
1
Ascension
Kenya, Uganda,Tanganyika
9
Australia
26
Leeward Islands
Bahamas
1
Malta
Barbados
3
Mauritius
1
Basutoland
Montserrat
Bechuanaland
Nauru
Bermuda
1
Newfoundland
1
British Guiana
4
New Guinea
British Honduras
1*
New Zealand
35
British Solomon Islands
Nigeria
Canada
55
Niue
Cayman Islands
Northern Rhodesia
Ceylon
7
Nyasaland
2
Cook Islands
Papua
Cyprus
2*
Samoa
Dominica
St. Kitts & Nevis
Falkland Islands
St. Helena
Fiji
St. Lucia
Gambia
St. Vincent
Gibraltar
1
Seychelles
Gilbert & Ellice Islands
Sierra Leone
Gold Coast
1
Somaliland
Great Britain
15**
South Africa
10
GB Agencies - Morocco
South West Africa
GB Agencies - French Zone
Southern Rhodesia
6
GB Agencies - Spanish Zone
Straits Settlements
9
GB Agencies - Tangier
Swaziland
Grenada
Trinidad & Tobago
2
Hong Kong
Turks & Caicos Islands
1*
India
11
Virgin Islands
British Forces in Egypt
*    = handstamps i.e. slogans are separate from  the actual canceller
** = A number of telephone slogans were used intermittently. It is not clear which
             ones were used in 1935. All 10 are included in the count of 15

See other pages for examples